Since the January 12 release could pull out of Google's headquarters since the news of China, all kinds of rumors, arguments have been endless, after there were reports that Google intends to permanently shut down google.cn and g.cn these two domain names, and from March 23 midnight, the rumor became a reality, Beijing time at 3:00 on March 23 3 pm, Google's senior vice president, chief legal officer David Drummond public statement, once again accused of assault by hackers China declared an end to Google search services in China "filter review" will search service transferred to Hong Kong from mainland China. Now when a user visits Google, the top two in mainland China to use the domain name will automatically jump to Google Hong Kong Domain Name google.com.hk.
Currently Google Hong Kong web access speed is still relatively normal jump went very smoothly, according to statistical analysis of the growth of independent third-party data service providers CNZZ on statistical data, this morning,company formation using the Google search engine, visit the Web site visitor ratio and normal-phase compared with little change, as of today at 12 noon, google engine traffic to our site, the relative output of yesterday's decline of just 1.5%, and Google in China, the provision of other services such as maps, mail and advertising alliances business web pages also can be normally open, and its access speed, the page normally open rates and other issues involving the key index of the user experience does not change, accustomed to using Google services, the user is temporarily not yet had a noticeable impact.
According to Yahoo news channel quoted the Associated Press reports that Google will move in China's search engine services, but Google will remain music, Google services such as hot table, and iGoogle, as well as in China's technical and sales offices in order to Internet users in mainland China for technical support services and to continue to the Chinese version of the search engines sales support. The employees of Google China's future whereabouts not yet been announced, Google and its advertising partners, the future of cooperation is still not a clear statement.
Google since 2006 by enabling google.cn domain name has been officially entered China, after almost four years of development, China accounted for only 20% of the total search volume around the world with Google accounts for 70% of the total search share a far cry from the ratio of . This shows that, following Japan, South Korea, the past, so smooth in the United States and Europe in Google lost again in East Asia, Google services, and promotion in East Asia and its major competitors in all countries there is a huge gap.
On Google China, its localization process is slow and can not meet China's social environment and the majority of Internet users use the practice is that it can not account for most of China's search market share of the main reasons. Of course, precisely because of its low market share, its revenue in China in its global small proportion of total receipts, so that Google can be it claims a number of other reasons to make a decision to withdraw from the Chinese search market.
Google in East Asia has once again reminded the fate of multinational enterprises and regions in each country according to the user's habits and the local social conditions to develop operating and product development strategy. If you do not respect the realities on the ground, no matter how famous, how advanced the technology, the companies are sure to lead to failure of the results.
Because Google is not entirely out of the exit, the Chinese search engine market is temporarily not yet undergone great changes in the future there may be further changes, CNZZ will continue to monitor developments in time relevant data, for the relevant practitioners provide authoritative and reliable The data support.
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