Wednesday, March 24, 2010

Post-Google era of network marketing structure prediction

Google went to Hong Kong's new home is known as out of Google in China to Hong Kong in the final to stay, say that this is a wish to take further actions to stay, because Hong Kong belongs to China. Therefore, Google's departure was not thorough, it was reported that Google will retain the R & D personnel and sales staff, which also expressed from another point of view Google's offshore company ambiguous.

The pattern of the search market will soon appear Rush

Baidu Google, Soso, Sogou proper way and even Thunder dogs are search engine Baidu, but generally agreed that Google will be after the departure of the biggest beneficiaries, but in reality left by Google's search engine market share in a large part of will be out of search engine market, the Chinese Internet market into various segments, the reason is understandable.

Because of China's total market size in terms of search engine, Google's existing market space in addition to being Baidu, Sogou, as well as search operators, search and other search engines divide, the Alibaba "China Supplier", Dunhuang foreign service providers, networks, etc. Taobao Ali's mother, Union, and Eqifa results and other affiliate advertising network platform operator will also benefit from this.

Show cars net auto supplies Mall Marketing Director, China Mobile Research Institute, said experts, Zhuang Shuai, Baidu Soso, another competitor will also be a major beneficiary of the same type of Sogou Ethics in the search portal's certainly not turn a blind eye cake, on-line once heard Charles Zhang main work in 2010 found the dog's argument

Last year, Tencent Soso free from dependence on Google technology, began to do an independent search, which also indirectly illustrates the importance Tencent right Soso, after all, Tencent never lack customers. The introduction of QQ Pinyin input method also means that Tencent did want to Soso well, because the input method indirectly reflects the user's search habits.

With Google's departure in 2010, this post-Google era of the Chinese search market, surely will not be calm. The gaps left by Google and will allow the portal to Rush!

From left to see Google's innovative online marketing tools

For ordinary users, the search engine is just a tool, someone's easy to use, about who can more accurately make use of someone's thing, and this became a necessity, but in recent years, the rise of search engine marketing is directed against this most the expansion of the basic principles, including SEO, keyword advertising, bidding on behalf of ranked search marketing will produce changes in a specific operation (since the algorithm will differ due to platform changes) can be expected to rely on Google survival of a group of the individual owners, network marketers will face survival test.

While many companies sites, search engine marketing is not for the line, many people still believe that the construction site, buy keyword advertising is a search engine marketing than before, but the actual effect of view, often the search engine "marketing" in many companies do not effect, cast a keyword advertising, the company's network marketing, the result is still not optimistic.

Google's big deal merely another platform for departure only. But the platform does not mean that change can be innovative.

Show Car Network, Marketing Director, China Mobile Research Institute expert Zhuang Shuai said that in practice search engine marketing network marketing part of the scope of network marketing actually covers a very broad, web mail, forum marketing, online advertising are all network marketing category. Internet Marketing and means there are still many areas, such as car shows and the networks on the CDC, car world cooperation and build a channel from the general online shopping mall and into the site's content production, and Ping An Bank will be carried out in cooperation sale marketing, which all belong to Internet Marketing category.

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